The Stack

89 tools I track for early-stage startups, grouped by the job they do. Pricing is what the vendor publishes, and I re-check it on a 90 day loop. Where I have used something myself, the write-up says so.

1Password

Password manager that securely stores, organizes, and shares credentials and sensitive data across devices and teams.

Pricing Free trial available; business plans from $7.99/user/mo

Visit 1Password (affiliate)

ActiveCampaign

Email marketing, marketing automation, and CRM platform for small and mid-sized businesses.

Pricing $29/mo+

Visit ActiveCampaign

Adobe Firefly

Adobe's generative AI tools for creating images, text effects, and design elements.

Pricing Included with Creative Cloud; standalone from $4.99/mo

Visit Adobe Firefly

Ahrefs

Comprehensive SEO toolkit to improve search rankings with backlink analysis, keyword research, site audits, and rank tracking.

Pricing Free tier available; paid plans start at $99/mo

Visit Ahrefs

Aircall Inc.

Cloud-based phone system and call center software with VoIP, analytics, and integrations for businesses.

Pricing $30/mo+

Visit Aircall Inc. (affiliate)

Airtable

Flexible database and spreadsheet hybrid for teams

Pricing Free tier available, Team from $20/seat/mo

Visit Airtable

Airwallex

Global fintech platform offering businesses multi-currency accounts, cross-border payments, and payment acceptance.

Pricing Free tier available; $99/mo+

Visit Airwallex (affiliate)

Angels Partners

Platform for startup founders to research, connect with, and manage outreach to angel investors, VCs, and funds to accelerate fundraising.

Pricing 7-day free trial; plans from $79/mo

Visit Angels Partners (affiliate)

Apollo.io

B2B sales engagement platform offering a contact database, automated outreach sequences, and CRM integrations.

Pricing Free tier available; paid plans from $49/user/mo

Visit Apollo.io (affiliate)

Asana

Web and mobile work management platform that helps teams organize, track, and manage their work.

Pricing Free tier available; paid plans start at $10.99/user/mo billed annually.

Visit Asana

Attio

Next-generation CRM with AI-powered data enrichment and relationship intelligence.

Pricing Free trial; $49/user/mo+

Visit Attio

Bardeen

AI-powered browser automation that runs workflows directly in your browser without servers.

Pricing Free tier; $10/mo+

Visit Bardeen

Bench

Online bookkeeping service with a proprietary platform and dedicated bookkeeping team.

Pricing Starting at $299/mo

Visit Bench

BILL

Instant corporate credit cards with built-in expense management, real-time spend controls, and seamless accounting integrations.

Pricing Free

Visit BILL (affiliate)

Bolt

Ultra-fast full-stack app generation from natural language descriptions with built-in deployment.

Pricing Free tier; $20/mo unlimited; $80/mo enterprise

Visit Bolt

Brex

Corporate card and finance operations platform that combines expense automation, cash management, and payments for growing companies.

Pricing Free; 25k points after $10k spend on card

Visit Brex (affiliate)

Bright Data

A web data collection and proxy infrastructure platform enabling businesses to gather and manage data at scale.

Pricing Usage-based

Visit Bright Data (affiliate)

Buffer

Social media management platform for scheduling, publishing, analyzing, and engaging content across multiple channels.

Pricing Free tier available; paid plans from $5 per channel/month.

Visit Buffer

Cal.com

Open-source scheduling platform that automates meeting bookings for individuals and teams with customizable workflows and integrations.

Pricing Free tier available; paid plans from $15/user/month.

Visit Cal.com

Calendly

Automates meeting and appointment scheduling by integrating with users’ calendars to eliminate back-and-forth.

Pricing Free tier available; plans start at $8/user/month.

Visit Calendly

Canva

Online graphic design platform with templates and tools for creating presentations, social media graphics, and more.

Pricing Free tier available; paid plans start at $12.99/mo

Visit Canva

Clay

AI-powered data enrichment and outreach platform that combines 100+ data sources for prospecting.

Pricing Free trial; $199/mo+

Visit Clay

ClickUp

All-in-one project management and productivity platform for teams to organize tasks, collaborate on documents, and track progress.

Pricing Free tier available; paid plans from $7/user/mo.

Visit ClickUp (affiliate)

Close

CRM for sales teams with built-in calling, email and SMS automation, and pipeline management.

Pricing Free trial available; plans from $9/user/mo

Visit Close (affiliate)

Cooley GO

Free legal resources, guides, and document generators tailored for startups and emerging companies.

Pricing Free

Visit Cooley GO

Copy.ai

AI-powered platform for generating marketing copy, sales emails, and content workflows.

Pricing Free tier; $49/mo+

Visit Copy.ai

Crisp

All-in-one business messaging platform with live chat, chatbot, and CRM features.

Pricing Free tier; $29/mo+

Visit Crisp

Cursor

AI-first code editor with full codebase context, inline generation, and multi-file editing.

Pricing Free tier; Pro $20/mo; Business $40/mo

Visit Cursor

Customer.io

Behavioral messaging platform for automating email, SMS, and push notifications.

Pricing $100/mo+

Visit Customer.io

Deel

Platform to simplify compliant hiring, onboarding, and payroll for global contractors and employees.

Pricing $19/employee/mo+

Visit Deel (affiliate)

Dropbox

Cloud file storage and collaboration platform for individuals and teams.

Pricing Free tier available

Visit Dropbox

Figma

Cloud-based collaborative interface design and prototyping platform.

Pricing Free tier available; paid plans start at $12/editor/mo

Visit Figma

Fondo

AI-powered tax and bookkeeping platform built specifically for startups and small businesses.

Pricing Pricing varies by service

Visit Fondo

GitHub

Code hosting and collaboration platform for developers

Pricing Free for public repos, Team from $4/user/mo

Visit GitHub

GitHub Copilot

AI pair programmer that integrates into your existing editor for line-by-line code completion.

Pricing $10/mo individual; $19/mo teams

Visit GitHub Copilot

Google Analytics

Web analytics platform for measuring website and app traffic and user behavior.

Pricing Free tier available

Visit Google Analytics

Google Workspace

Integrated suite of productivity and collaboration tools including Gmail, Drive, Docs, and Meet for business teams.

Pricing $6/user/mo+

Visit Google Workspace (affiliate)

Gusto

Full-service payroll, benefits, and HR administration platform for small businesses.

Pricing Plans start at $40/mo+

Visit Gusto (affiliate)

Help Scout

AI-enhanced help desk and customer communication platform for growing teams.

Pricing $25/user/mo+

Visit Help Scout

Hootsuite

Social media management platform for scheduling, analytics, and engagement across multiple networks.

Pricing Free trial available; plans from $99/mo

Visit Hootsuite

Hubspot

An all-in-one CRM platform for marketing, sales, and customer service.

Pricing Free tier available

Visit Hubspot

Ideogram

AI image generation platform specializing in accurate text rendering within images.

Pricing Free tier; $8/mo+

Visit Ideogram

Inblog

SEO-optimized blog platform with built-in analytics and AI-assisted content creation.

Pricing Free tier; $25/mo+

Visit Inblog

Instantly

AI-powered cold email platform for scaling outbound campaigns with unlimited sending accounts.

Pricing $30/mo+

Visit Instantly

Intercom

Conversational customer messaging platform offering live chat, chatbots, and customer engagement tools.

Pricing Contact sales

Visit Intercom

Jasper

Enterprise AI content platform for creating on-brand marketing copy at scale.

Pricing $39/mo+

Visit Jasper

JustReachOut

PR and media outreach tool for startups

Pricing Plans from $147/mo

Visit JustReachOut

Kruze Consulting

Full-service accounting firm specializing in VC-backed startups with deep tax expertise.

Pricing Starting at ~$1,500/mo

Visit Kruze Consulting

Leadpages

Landing page builder for lead generation with drag-and-drop tools, conversion-focused templates, and optimization features.

Pricing Free trial available; plans start at $49/mo

Visit Leadpages (affiliate)

LegalShield

Subscription-based legal service providing unlimited attorney consultations, document reviews, and legal letters for personal and business matters.

Pricing $29.95/mo+

Visit LegalShield

lemlist

Sales engagement platform for automated, personalized multichannel outreach.

Pricing Free trial available; plans start at $55/user/mo

Visit lemlist (affiliate)

Lovable

Chat-based AI platform that lets users build and deploy web apps, internal tools, and websites without writing code.

Pricing Free tier available; $25/mo+

Visit Lovable

Mailchimp

All-in-one marketing platform for email campaigns, automation, and audience management.

Pricing Free tier available

Visit Mailchimp

Make

Visual automation platform connecting apps with complex workflow logic and branching.

Pricing Free tier; $9/mo+

Visit Make

MarketerHire

A platform that connects companies with vetted, fractional marketing experts for on-demand, month-to-month engagements.

Pricing Typically $5k–$20k+/mo

Visit MarketerHire (affiliate)

Median

Accounting firm for startups. Bookkeeping runs every business day instead of once a month, and an accountant signs off on the numbers.

Pricing From $200/mo for full-service accounting (checked 2026-08-16)

I run this one. It is here because it belongs in the category, and I have put its price next to the others rather than around them.

Visit Median

Melio

Online platform for businesses to manage accounts payable and accounts receivable, pay vendors, and accept payments.

Pricing Free tier; paid plans from $25/mo

Visit Melio (affiliate)

Mercury

Online banking platform for startups and small businesses that includes checking, savings, corporate cards, invoicing, and expense management.

Pricing Free; paid plans from $29.90/mo

Visit Mercury

Midjourney

AI image generation platform creating high-quality visuals from text prompts.

Pricing $10/mo+

Visit Midjourney

Mixpanel

Event-based analytics platform that helps teams track and analyze user behavior to inform product decisions without SQL bottlenecks.

Pricing Free tier available; usage-based

Visit Mixpanel

Moz

All-in-one SEO platform for keyword research, link building, site auditing, and rank tracking.

Pricing Free trial available; plans start at $49/mo.

Visit Moz

n8n

Workflow automation platform for technical teams, featuring low-code and code workflows, AI integrations, and self-hosted or cloud deployment.

Pricing Free community edition; cloud plans from €20/mo

Visit n8n

Netlify

Web development platform for building and deploying sites

Pricing Free tier available, Pro from $19/mo

Visit Netlify

Notion

All-in-one workspace for notes, documents, tasks, and databases.

Pricing Free tier available

Visit Notion

Pilot

Bookkeeping and tax service for startups, backed by Sequoia and Bezos Expeditions.

Pricing Starting at $599/mo

Visit Pilot

Pipedrive

Visual sales CRM that helps teams manage leads, deals, and sales automation in one platform.

Pricing Starts at $14/user/mo+

Visit Pipedrive (affiliate)

Puzzle

AI-native accounting software that automates categorization and reconciliation for startups.

Pricing Free tier; paid plans from $49/mo

Visit Puzzle

QuickBooks

Small business accounting and invoicing software

Pricing Simple Start from $30/mo

Visit QuickBooks

Ramp

AI-powered corporate card and spend management platform that automates expense tracking.

Pricing Free; premium from $12/user/mo

Visit Ramp

Remote.com

Global payroll, benefits, and compliance platform for hiring and managing international employees and contractors.

Pricing Starting at $29/mo+

Visit Remote.com

Replit

Browser-based IDE with AI coding assistant for building and deploying projects instantly.

Pricing Free with limits; $20/mo unlimited

Visit Replit

Reply.io

AI-powered sales outreach platform for automating personalized multichannel sequences.

Pricing $59/user/mo+

Visit Reply.io (affiliate)

RocketReach LLC

Platform to find professional email, phone, and social contacts for B2B lead generation.

Pricing Free tier available; paid plans from $69/mo

Visit RocketReach LLC (affiliate)

Runway

AI-powered creative suite for video generation, editing, and visual effects.

Pricing Free tier; $15/mo+

Visit Runway

SEMrush

All-in-one digital marketing platform for SEO, content marketing, competitive research, and advertising.

Pricing $129.95/mo+

Visit SEMrush

Slack

Team communication and collaboration platform with channels, direct messages, and integrations.

Pricing Free tier available

Visit Slack

Softr

No-code platform that turns Airtable or Google Sheets into web apps, websites, and internal portals.

Pricing Free tier available

Visit Softr (affiliate)

Stripe

Payment processing and financial infrastructure platform for internet businesses.

Pricing Usage-based

Visit Stripe

Supabase

Open-source Firebase alternative with Postgres database, auth, storage, and edge functions.

Pricing Free tier; $25/mo+

Visit Supabase

Surfer SEO

AI-powered SEO content optimization tool for writing articles that rank.

Pricing $99/mo+

Visit Surfer SEO

Tidio

AI-powered live chat and chatbot platform for automating customer conversations.

Pricing Free tier; $29/mo+

Visit Tidio

Trello

Visual project and task management with boards, lists, and cards.

Pricing Free tier available

Visit Trello

Typeform

Conversational online form and survey builder for engaging data collection.

Pricing Free tier available

Visit Typeform

Unsplash

Platform offering free, high-resolution, royalty-free photos for use in creative and marketing projects.

Pricing Free

Visit Unsplash

Upwork

Online marketplace connecting businesses with freelance professionals.

Pricing Free to join; usage-based fees apply

Visit Upwork

Vercel

Frontend cloud platform for deploying web applications

Pricing Free tier available, Pro from $20/mo

Visit Vercel

Windsurf

AI-powered IDE focused on flow state development with smart codebase understanding.

Pricing Free trial; Pro $15/mo; Teams $30/mo

Visit Windsurf

Zapier

No-code automation platform that connects over 8,000 apps and automates workflows.

Pricing Free tier available; paid plans start at $19.99/mo

Visit Zapier

Zendesk

AI-powered customer service platform with ticketing, chat, and knowledge base management.

Pricing Plans from $19/agent/mo

Visit Zendesk