Marketing Tools for Startups

26 marketing tools I track, with what each one publishes as its price.

ActiveCampaign

Email marketing, marketing automation, and CRM platform for small and mid-sized businesses.

Pricing From $15/mo billed annually (checked 2026-08-16)

Visit ActiveCampaign

Ahrefs

Comprehensive SEO toolkit to improve search rankings with backlink analysis, keyword research, site audits, and rank tracking.

Pricing Free tier available; paid plans from $29/mo (checked 2026-08-16)

Visit Ahrefs

Angels Partners

Platform for startup founders to research, connect with, and manage outreach to angel investors, VCs, and funds to accelerate fundraising.

Pricing 7-day free trial; plans from $79/mo (checked 2026-08-16)

Visit Angels Partners (affiliate)

Apollo.io

B2B sales engagement platform offering a contact database, automated outreach sequences, and CRM integrations.

Pricing Free tier available; paid plans from $49/user/mo (checked 2026-08-16)

Visit Apollo.io (affiliate)

Attio

Next-generation CRM with AI-powered data enrichment and relationship intelligence.

Pricing Free for up to 3 users; paid plans from $35/user/mo billed annually (checked 2026-08-16)

Visit Attio

Buffer

Social media management platform for scheduling, publishing, analyzing, and engaging content across multiple channels.

Pricing Free tier available; paid plans from $5 per channel/month. (checked 2026-08-16)

Visit Buffer

Clay

AI-powered data enrichment and outreach platform that combines 100+ data sources for prospecting.

Pricing Free tier available; paid plans from $167/mo (checked 2026-08-16)

Visit Clay

Close

CRM for sales teams with built-in calling, email and SMS automation, and pipeline management.

Pricing Free trial available; plans from $9/user/mo (checked 2026-08-16)

Visit Close (affiliate)

Copy.ai

AI-powered platform for generating marketing copy, sales emails, and content workflows.

Pricing From $29/mo (checked 2026-08-16)

Visit Copy.ai

Customer.io

Behavioral messaging platform for automating email, SMS, and push notifications.

Pricing Custom pricing only

Visit Customer.io

Hootsuite

Social media management platform for scheduling, analytics, and engagement across multiple networks.

Pricing Free trial available; plans from $99/mo (checked 2026-08-16)

Visit Hootsuite

Hubspot

An all-in-one CRM platform for marketing, sales, and customer service.

Pricing Free tier available; paid plans from $20/user/mo (checked 2026-08-16)

Visit Hubspot

Inblog

SEO-optimized blog platform with built-in analytics and AI-assisted content creation.

Pricing Free tier available; paid plans from $39/mo (checked 2026-08-16)

Visit Inblog

Instantly

AI-powered cold email platform for scaling outbound campaigns with unlimited sending accounts.

Pricing From $47/mo (checked 2026-08-16)

Visit Instantly

Jasper

Enterprise AI content platform for creating on-brand marketing copy at scale.

Pricing From $69/mo, or $59/mo billed annually (checked 2026-08-16)

Visit Jasper

JustReachOut

PR and media outreach tool for startups

Pricing Plans from $147/mo (checked 2026-08-16)

Visit JustReachOut

Leadpages

Landing page builder for lead generation with drag-and-drop tools, conversion-focused templates, and optimization features.

Pricing Free trial available; plans from $99/mo (checked 2026-08-16)

Visit Leadpages (affiliate)

lemlist

Sales engagement platform for automated, personalized multichannel outreach.

Pricing Free trial available; plans start at $55/user/mo (checked 2026-08-16)

Visit lemlist (affiliate)

Mailchimp

All-in-one marketing platform for email campaigns, automation, and audience management.

Pricing Free tier available; paid plans from $13/mo (checked 2026-08-16)

Visit Mailchimp

MarketerHire

A platform that connects companies with vetted, fractional marketing experts for on-demand, month-to-month engagements.

Pricing Custom pricing only

Visit MarketerHire (affiliate)

Moz

All-in-one SEO platform for keyword research, link building, site auditing, and rank tracking.

Pricing Free trial available; plans start at $49/mo (checked 2026-08-16)

Visit Moz

Pipedrive

Visual sales CRM that helps teams manage leads, deals, and sales automation in one platform.

Pricing From $14/user/mo (checked 2026-08-16)

Visit Pipedrive (affiliate)

Reply.io

AI-powered sales outreach platform for automating personalized multichannel sequences.

Pricing From $49/user/mo (checked 2026-08-16)

Visit Reply.io (affiliate)

RocketReach LLC

Platform to find professional email, phone, and social contacts for B2B lead generation.

Pricing Free tier available; paid plans from $69/mo (checked 2026-08-16)

Visit RocketReach LLC (affiliate)

SEMrush

All-in-one digital marketing platform for SEO, content marketing, competitive research, and advertising.

Pricing From $139/mo, $117.33/mo billed annually (checked 2026-08-16)

Visit SEMrush

Surfer SEO

AI-powered SEO content optimization tool for writing articles that rank.

Pricing From $49/mo billed yearly (checked 2026-08-16)

Visit Surfer SEO